Citation Share
/ saɪˈteɪ.ʃən ʃɛər /
noun
Market share for the answer-engine era.
A brand's share of the answers AI engines provide when buyers ask category questions. The core metric of AI Communications.
Why it matters
Share of Voice measured what people heard. Citation Share measures what the engines say. One is legacy media reach. The other is who gets named when the buyer asks the question.
Measured across
ChatGPTClaudeGeminiPerplexityGoogle AI Overviews
Defined by
Ronn Torossian is shaping AI — and the answers inside the chatbox. Founder and chairman of 5W AI Communications, the AI Communications Firm. Publisher of Everything-PR. Author of two best-selling editions of For Immediate Release.