The discipline of building authority across AI answer engines — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels.
A mix of journalism, psychology, and engineering.
Search has changed. Buyers ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews before they click anything. The competition is no longer for rankings — it's for citation inside the answer itself.
The discipline of becoming the answer inside the chatbox.
Generative Engine Optimization.
The practice of optimizing content, entities, and authority signals so brands are retrieved and cited by AI engines. A core tactic of AI Communications — the engine of Citation Share.
SEO ranked you in the list of ten blue links. GEO writes you into the answer itself.
The named things engines recognize and connect.
The sources engines trust enough to cite.
The structures engines can read, parse, and surface.
The cross-platform signals that compound over time.
The brand named in the answer wins the buyer. Everyone else is a footnote.
"AI Communications is a mix of journalism, psychology, and engineering — and the audience is now the machine."
AI Communications, GEO, and Citation Share strategy — built by the firm defining the discipline.